Music video Cheers (Drink to That)

1 music video

1.1 background
1.2 synopsis
1.3 reception

music video
background

during loud tour concert in kensington oval, barbados, on august 5, 2011, rihanna announced taping of cheers (drink that) had been recorded during show song s music video. later announced video expected feature footage of homecoming, clips of performing during north american leg of tour. via rihanna s official twitter account, replied fan s tweet, announcing video premiere on august 24, 2011, on itunes. however, later announced video premiere following day on august 25, 2011. video premiered officially via itunes , vevo on august 26, 2011. 15-second teaser video released day before officially premiered, , featured rihanna applying make-up before taking stage, fans screaming name while fireworks launched night sky. video directed , edited new york based director evan rogers , ciara pardo.

synopsis

the video begins rihanna s fans screaming , cheering name before concert start, while rihanna shown walking dressing room, preparing perform doing make-up , changing outfits. firework explodes in sky, scenes of rihanna driving through hometown , having drink @ bar intercut. song starts play, rihanna seen in variety of different outfits various parts of concert, whilst showing clips of audience dancing , singing. rihanna seen holding handheld camera, uses film herself , other people, goings-on backstage. avril lavigne, makes cameo appearance in video, seen raising glass camera before being pushed clothed swimming pool while on skateboard. jay-z, kanye west , ceelo green featured in various clips of video, former 2 special guests @ rihanna s tour on dates, while latter opening act on selected dates during north american leg of tour. shots of rihanna flying on private jet, avoiding paparazzi , participating in barbados kadooment day intercut throughout video. other scenes include taking pictures mother , grandmother, swimming, relaxing, partying brother, , spending time friends , family. video ends rihanna on boat shouting rihanna navy! , referring fan group.

reception

upon release, video received general acclaim critics. iona kirby of daily mail praised documentary-style video, gives fans opportunity see life of rihanna , insight likes do. reviewer rap-up praised video, commenting real blast in glass! according popdash s giovanna falcone, video shows rihanna goofing around friends , family, on stage , loving life, can t smile throughout. robbie daw of idolator commented music video looks 1 big, drunken night out. reviewer rolling stone magazine commented video finds rihanna in appropriately celebratory mood..... s lot of shots of partying backstage friends , celebrities. sarah maloy of billboard magazine commented there no special effects, storylines – , no chance of lawsuits, referring 1 of rihanna s previous music videos, s&m , faced 2 lawsuits. maloy noted video presents rihanna s ordinary life is.

a reviewer of ok! commented rihanna gets buddy avril lavigne on board in video track our anthem bank holiday weekend. brad wete of entertainment weekly commented s party time, folks! , s video makes apparent. regard cameo appearance of several celebrities , rihanna s colleagues, leah collins of vancouver sun stated rihanna shows has more celebrity friends hairstyles (which saying considering manages change weave approximately every 5 seconds in clip). according william goodman spin magazine barbadian pop queen rihanna leads charmed life. @ heart, s hometown party girl, , new video cheers (drink that) proves it. in reference raising glasses in video, rebeca ford hollywood reporter commented singer can seen raising [glass] audience, thanking them support own personal cheers.