Social networking potential Social network analysis

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social networking potential (snp) numeric coefficient, derived through algorithms represent both size of individual s social network , ability influence network. close synonym alpha user, person high snp.


snp coefficients have 2 primary functions:



by calculating snp of respondents , targeting high snp respondents, strength , relevance of quantitative marketing research used drive viral marketing strategies enhanced.


variables used calculate individual s snp include not limited to: participation in social networking activities, group memberships, leadership roles, recognition, publication/editing/contributing non-electronic media, publication/editing/contributing electronic media (websites, blogs), , frequency of past distribution of information within network. acronym snp , of first algorithms developed quantify individual s social networking potential described in white paper advertising research changing (gerstley, 2003) see viral marketing.


the first book discuss commercial use of alpha users among mobile telecoms audiences 3g marketing ahonen, kasper , melkko in 2004. first book discuss alpha users more in context of social marketing intelligence communities dominate brands ahonen & moore in 2005. in 2012, nicola greco (ucl) presents @ tedx social networking potential parallelism potential energy users generate , companies should use, stating snp new asset every company should aim have .








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